There’s a better way to tell your brand story on the new internet. Let us help.
At CoinDesk Studios, we create and execute branded content, innovation, and experiences for partners who are eager to connect with crypto-interested audiences in thoughtful and engaging campaigns.
How we work
Our goal is to help brands create more interactive, and immersive content that can reach new audiences and build deeper relationships with their most valued users. We do this by combining our experience in brand storytelling, content production and targeted media strategies with our expertise in Web3 to deliver premium marketing solutions for our partners.
CoinDesk Studios is an extension of CoinDesk. Our mission is to connect brands and partners to our engaged and influential global community who are focused on the transformation of the financial system and the emerging crypto economy. We leverage proven insights and our deep knowledge of the industry to help craft the most distinct and captivating stories that resonate with your audience.
We work with the most talented creative professionals, visual artists, writers, audio engineers, video editors, producers and more, to develop high-quality work in a smooth and timely manner.
No matter the medium, we create the right mix of strategy and creativity to deliver on the marketing objectives of your brand.
Target Media Strategy
We leverage our on-platform ecosystem of distribution channels paired with our social media extensions to ensure your message reaches your desired audience. We also strategically amplify messages to new audiences through partnerships, off-platform distribution and targeted media spend to ensure all reach goals are met. From identifying your target audience and developing a unique brand strategy, to managing media amplification and placement, we create a customized media plan across paid channels and our owned & operated channels that delivers results.
Experience our in-depth workshops designed for brands and agencies looking to navigate the opportunities and challenges of crypto, blockchain, Web3 and the metaverse. Our workshops are tailored to your team's needs and combine CoinDesk's expertise and real-time data analysis with industry-specific marketing and branding experts. The workshops include a 1 or 2 day session, conducted virtually or in-person, with ample time for brainstorming, team-building and hands-on demonstrations. The sessions focus on Web3 knowledge building, strategy development, activation design, and tooling. We cover topics such as fundamentals of Web3, metaverse marketing, intellectual property, blockchain and data and more.
Our Partner Content is the perfect opportunity for clients to be recognized as thought leaders in the fast-paced world of blockchain, crypto and Web3. Our editors apply journalistic rigor and dynamic storytelling to create content and connection opportunities between partners and CoinDesk's audience. Our clients achieve the best results when working together with our team to create authoritative messaging and insight-driven narratives and then adding compelling visual designs through one of CoinDesk's high-performing content templates. Our turnkey process ensures that clients reach their target demographic by delivering on your brand's top KPIs.
Our custom podcast offering is ideal for brands looking to share their expert knowledge and insights on the crypto and Web3 industry with a larger audience. We collaborate with clients to create a limited series podcast on a topic of their choice, covering all aspects of production, from concept development to format, suggested guests and host. The final product is featured on one of CoinDesk's existing podcast feeds, as well as on CoinDesk.com and can be amplified across CoinDesk's social channels, making it accessible to a larger audience.
Our Custom Video production service that allows brands to tell their unique story in a captivating and memorable way. We work closely with clients to bring their creative vision to life, handling all aspects of the video production process from start to finish. Our approach is narrative-driven, utilizing research to craft an engaging story that resonates with both the client's target audience and CoinDesk's audience. The finished product can be featured on CoinDesk's media ecosystem and licensed for use on the client's own channels.
Experiential and Events
Bring your brand to life with powerful, immersive experiences. Our team of event experts will handle all the details, from finding the perfect venue to coordinating audio-visual and branding elements. And with our content capture services, you can ensure that your event lives on long after it's over, reaching new audiences and building your brand's reputation. Whether you're looking to launch a new product, host a VIP event or create a memorable brand activation, we'll help you make it happen.
White Label News
Our White Label News product is designed to help brands create consistent and relevant content on crypto-related topics that their audience wants to hear about. Our team of crypto-native writers will generate articles on a consistent basis for publication on clients' owned and operated channels. Companion visuals will also be created or sourced for use by partners. Our team of experts will work closely with the brand to understand their brand tone of voice and develop a content strategy that aligns with their goals and KPIs.